ESL and HUYA sign a new partnership for the Chinese market

Modern Times Group, owner of ESL, and Huya Inc., a Chinese streaming platform, will work together to develop the export market in China

According to rumors, with an investment of over 30 million dollars, Huya would become a minority shareholder in MTG.

With the partnership just signed, ESL and Huya are planning to study and organize export competitions specifically for the immense Chinese territory, obviously linked to the ESL competitive season calendar.

Recently, the Huya platform had partnered with the Liquid Team. Furthermore, the company that currently holds 5.49 billion dollars regularly collaborates with event organizers and publishers.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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