Nigerian bookmaker SureBet247 will deliver a complete local and international sports betting experience including live sports events, online and live casino, jackpots, special bets and virtuals after striking a long-term multi-channel deal with BtoBet.
The deal will see the Nigerian licensee integrate BtoBet’s Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in the West African country.
Alessandro Fried, BtoBet’s Chief Executive Officer, said: “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.
“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”
Neuron is BtoBet’s omni-channel platform based on artificial intelligence (AI) technology that facilitates easy management of iGaming and sports betting operations.
SureBet247 will, according to BtoBet, use the “flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience”.