UKGC publishes ‘Marketing Workshop’ knowledge findings

The UK Gambling Commission (UKGC) has published the findings and recommendations of its first ‘Co-creation Workshop’, an event in which industry marketing stakeholders shared their knowledge and experience in adjusting to the UK’s new advertising standards.

Hosted on 12 September, the UKGC Workshop heard feedback from marketing leaders with regards to complying with new UK advertising requirements related to promotions, terms-&-conditions and customer interactions.

The Commission notes that it has been a disruptive year for marketing teams adjusting to the industry’s mandatory whistle-to-whistle advertising ban on sports broadcasts.

Workshop objectives included promoting collaboration between stakeholders, driving cultural change, providing external perspectives, facilitating safer gambling strategies and harmonising brand development with responsible advertising.

The event saw UK marketing agency INDICIA present guidance on ‘developing successful, non-gambling customer-centric advertising campaigns.’

Providing external perspectives, UK consumer research group 2CV presented findings on their study ‘How Gambling Fits into People’s Lives’.

Attending delegates would also analyse the latest industry marketing research conducted by Ipsos MORI on betting advertising coverage and exposure towards young and vulnerable audiences.

Closing its update, the UKGC confirms that it will maintain its Marketing Workshop event for next year.

Source:SBCnews

DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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