Fnatic launches merchandise collection with Hello Kitty

London-based organisation Fnatic has launched a limited-edition apparel collection with Hello Kitty.
The collection will be available for purchase on November 15th, with more drops following later in 2019.

Sam Mathews, CEO of Fnatic discussed the collaboration in a release: “Hello Kitty is a globally recognised icon – we are excited to work with Sanrio to introduce her to esports and our fans around the world as we continue to seek out, amplify and level-up every gamer on the planet.”

Fnatic collaborated with Japanese design and licensing company Sanrio on the collection, with includes joggers, jackets, jerseys, caps, t-shirts, mousepads, stickers, and keycaps.

Craig Takiguchi, COO and Head of Business Development at Sanrio added: “As a leading lifestyle brand and one of the pioneers of esports, Fnatic is great partner for our flagship character as we look into expanding our consumer touchpoints in the gaming space. This fun, yet unexpected collection merges Hello Kitty’s iconic image with Fnatic’s gaming designs for the perfect lifestyle crossover. We look forward to launching this program with Fnatic and debut Hello Kitty to a new audience.”

This venture coincides with Fnatic’s launch in Japan this week, with Hello Kitty being a pop icon in the country. The organisation is also partnered with Chillblast, Newzoo, Strafe, OnePlus, AMD, LeTou, and Rivalry.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.