FIFA 20 Global Series cuts sponsorship deal with Gillette

Men’s grooming brand Gillette has been announced as a sponsor of EA Sports‘ FIFA 20 Global Series.

Gillette will activate the sponsorship through presenting broadcast segments, on-stream advertisements, on-air promotions, and branded content.

Brent Koning, FIFA Competitive Gaming Commissioner at EA discussed the deal in a release: “Gillette is a brand synonymous with its connection to the biggest sports in the world. EA SPORTS FIFA 20 Global Series sponsorships such as Gillette exemplify the worldwide power of this esport.”

The sponsorship kicked off with the EA FUT Champions Cup Stage 2, which is taking place in Bucharest, Romania at the time of writing. Gillette has plenty of experience in esports, having worked with the likes of Mkers, CBLoL, Boston Uprising, EDward Gaming, and TSM.

Gary Coombe, CEO of Global Grooming at Gillette also commented: “The EA SPORTS FIFA 20 Global Series is an incredibly powerful esports platform, and to add it to Gillette’s long history in football, sports and esports is a true honor. We look forward to getting this season underway and working together with a world class video game publisher in EA SPORTS to connect with their fans and a whole new generation of Gillette consumers.”

Sportswear giant adidas partnered with EA Sports to have the official match ball of the FIFA 20 Global Series in October. As part of the deal, adidas and EA will also produce short films in partnership with EXOS.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.