Hosted by sports broadcaster Kirsty Gallacher and Dutch footballing legend Ruud Gullit, last night’s SBC Awards 2019 at Battersea Evolution in London, UK, brought together 700 industry professionals to celebrate the achievements of the best-performing and most innovative operators, suppliers and affiliates.

A record 34 different companies and five industry leaders were recognized for their excellence in the iGaming and sports betting sectors. Companies that obtained most trophies were Bet365 (3, Sportsbook of the Year, Football Sportsbook of the Year, and Best Affiliate Program for Sports & Casino), Sportradar’s brand Betradar (3, Best Sports Data Product for Sports, Best Virtual Football Product for Sports, and Best Live Streaming Product for Sports) and LeoVegas (2, Casino Operator of the Year, and Innovation in Casino Entertainment). Besides, with two recognitions were Trustly, Betsson Group and Golden Race, while renowned companies such as William Hill, Scientific Games, Playtech BGT Sports, Betgenius, Kindred Group, 1xBET, SBTech, NetEnt, and Evolution Gaming got one award.

The full list of winners is the following:

Sportsbook of the Year: Bet365
Casino Operator of the Year: LeoVegas
Rising Star in Sports Betting: Stoiximan
Rising Star in Casino: PlayOJO
Football Sportsbook of the Year: Bet365
Racing Sportsbook of the Year: William Hill
Esports Operator of the Year: Betway
Socially Responsible Sportsbook of the Year: Betsson Group
Socially Responsible Casino of the Year: Kindred Group
Omni-Channel Operator of the Year (Sports & Casino): STS
Marketing Campaign of the Year (Sports & Casino): Parimatch
Sponsorship of the Year (Sports & Casino): Dafabet
Best Affiliate Program (Sports & Casino): Bet365
Innovation in Casino Entertainment: LeoVegas

Leader of the Year – Casino: Alexander Stevendahl, CEO, Videoslots
Leader of the Year – Betting: Jesper Svensson, CEO, Betsson
Leader of the Year – Supplier: Martin Wachter, CEO, Golden Race
Leader of the Year – Affiliate: Charles Gillespie, CEO, Group
Leader of the Year – Association: Khalid Ali, CEO, I.B.I.A
Employer of the Year: Sky Betting & Gaming

Sports Affiliate of the Year: BC
Casino Affiliate of the Year: Catena Media
Best Affiliate Product Innovation: 1xBET

White Label Supplier of the Year (Sports & Casino): Together Gaming
Sportsbook Supplier of the Year (Sports): SBTech
Standalone Platform Provider of the Year (Sports & Casino): Scientific Games
Esports Supplier of the Year (Sports): Pinnacle Sports
Rising Star in Sports Betting Innovation (Sports): Shape Games
Rising Star in Casino Innovation (Casino): BetGames.TV
Best Live Betting Product (Sports): Betgenius
Best Sports Data Product (Sports): Betradar
Best Land-Based Betting & Gaming Product (Sports & Casino): Playtech BGT Sports
Best Virtual Football Product (Sports): Betradar
Best Virtual Sports Product (Sports): Golden Race
Best Live Streaming Product (Sports): Betradar
Best Multi-Channel Supplier (Sports & Casino): Optima
Marketing Services Provider of the Year (Sports & Casino): XtremePush
Innovation of the Year (Sports & Casino): BetConstruct
Casino Game Developer of the Year (Casino): NetEnt
Innovation in Casino Entertainment: Evolution Gaming
Best Acquisition & Retention Partner (Sports & Casino): Optimove

Payment Solution of the Year: Trustly
Mobile Payment Solution of the Year: MuchBetter
Payments Innovation of the Year: Trustly
Fraud & Compliance Solution of the Year: Jumio



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.