French football club Olympique Lyonnais has partnered with technology company LDLC Group, the parent company of Team LDLC.
Effective immediately, Team LDLC will rebrand to LDLC OL to coincide with the new alliance.

The organisation will relocate its operations to Lyon, France during the first quarter of the year, inhabiting a new esports facility in the city in partnership with the Tony Parker Adéquat Academy.

According to a release, the partnership claims to exhibit an “unprecedented strategic commitment for French esports” in which the OL Groupe will bring forth “its commercial know-how for the development of partnerships and team performance.”

Through this initiative, the pair will seek to develop the esports ecosystem in the greater Lyonnaise region with an emphasis on youth, associations, companies, and communities to attract both native and international talent.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.