BIG and Red Bull expand partnership to cover League of Legends

German organisation BIG has expanded its deal with energy drink brand Red Bull to cover its League of Legends team.

The multi-year deal now includes the organisation’s team which competes in Prime League, a new league for the DACH region.

The partnership, which was established in February last year, was initially geared towards BIG’s team in Counter-Strike: Global Offensive. Much like for the CS:GO squad, Red Bull will act as a jersey sponsor for the BIG’s League of Legends side moving forward.

BIG will debut in the Prime League, the new-look competition that was previously known as the Premier Tour, on January 21st when it faces off against mYinsanity. The league is specifically geared towards the German-speaking market.

Finn-Lukas “Don Arts” Salomon, Player for BIG commented on the expansion: “We have waited a long time and now we can finally make it official: Red Bull is going to join us in the 2020 Prime League. It is a great honor for the team and myself to be Red Bull athletes and we will do our best in 2020 to continue the outstanding success of the previous year!”

BIG is also partnered with Betway, OMEN by HP, SkinBaron, Backforce, CORSAIR, Hörluchs, and Esportal. Red Bull, on the other hand, is involved with the likes of League of Legends esports, The NUEL, G2 Esports, and ENCE.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.