Riot Games is planning on franchising Brazilian competition CBLoL and is starting the process in 2020.

The future of the league will include a format where there’s an organisational buy-in and no chance of relegation, much like LCS, LEC, and LPL.

Before franchising – or long-term partnerships between the developer and teams, which the aforementioned leagues are considered to utilise – is implemented in CBLoL, Riot Games needs to agree with potential teams for the business plan and how to set up a ‘path to pro.’

The application process for interested organisations will take place this year with a view of having the new system implemented fully in 2021. More information is expected to be released in the coming months.

Riot Games also revealed in its announcement that its three main sponsors have all re-signed for the 2020 season. Gillette, Dell, and Red Bull will all sponsor the Brazilian league for the year, with new activations planned with each.

Coinciding with the announcement of franchising, Simplicity Esports announced that it has reached an agreement with Clube de Regatas do Flamengo to assume control over Flamengo Esports. The team won the CBLoL Championship in September last year and competed in the World Championship.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.