North American organisation Pittsburgh Knights has established a partnership with American beverage company Coca-Cola.

The collaboration between the Pittsburgh Knights and Coca-Cola comes in course with the launch of the company’s newest drink, Coke Energy.

Coke Energy is the company’s entry into the energy drink market, which the release claims is the “preferred beverage category for esports fanatics.” Pittsburgh Knights will highlight the drink in a content series surrounding the organisation’s Rocket League team during Season 9 of the Rocket League Championship Series (RLCS).

James O’Connor, President of Pittsburgh Knights, spoke on the partnership in a release: “We know how much the esports community loves their energy drinks, so we’re thrilled to share Coke Energy with our fans. Kicking off this partnership with our Rocket League team is just a perfect start. Lots to come in 2020 and we’re really looking forward to working with Coca Cola!”

Additionally, Pittsburgh Knights will join Coke Energy on roadshow exhibitions at various Sheetz locations where fans can meet players and sample the new drink. Sheetz, a family-owned convenience store chain, is the preferred vendor of Coke Energy and a partner of Pittsburgh Knights.

This partnership isn’t Coca-Cola’s first involvement in esports. The brand has, most notably, established working relationships with Overwatch League, paiN Gaming, and Tespa.

Source: Esportinsider


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.