The event scheduled for 4-6 February, at Excel in London, has finally arrived!

Members of the sports, eSport, payment systems, betting, lottery and casino games industries meet, as every year in London, to celebrate a new edition of ICE, the gaming event that has become an unmissable “cult” over time.

A fantastic showcase of delegates and companies gathered in the same place to team up, structure incredible networks and create high-level commercial opportunities.

ICE London is the global gaming “hub” open to all B2B experts. With over 35,000 admissions, ICE London continues to be unrivaled, remaining standing as the main event dedicated to technology and games.

On the occasion of this great appointment, our team of The Betting Coach reached the absolute protagonists of the event, doing interviews and analyzing exclusively for its readers, all the latest news presented in the various exhibition stands.

ICE LONDON 2020, all is ready!

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iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.