Racing content and data services provider Sports Information Services (SIS) has secured a new partnership with the Jockey Club of Saudi Arabia which will provide SIS with the rights to distribute live pictures and data from the Saudi Cup.

Under the terms of the agreement, SIS will be authorised to broadcast the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day taking place on February 28 and Saudi Cup Day following on February 29.

Paul Witten, Product Director at SIS, said: “We’re extremely excited to announce this new partnership with Jockey Club of Saudi Arabia to distribute live pictures and data from the world’s richest horse race.

“The partnership strengthens our industry-leading international racing offering, while also benefiting partners worldwide through additional content that is sure to grab the attention of bettors.”

Data from the full Saudi Cup meeting will be made available to SIS’s customers worldwide via its retail and online services, including its 24/7 Live Betting Channels.

The agreement marks a further expansion of its international racing portfolio for SIS, having previously secured agreements to supply data from events across the UK and Ireland, Australia, Dubai, Latin America, Mauritius and Korea among others.

In January, SIS inked a new agreement with Pin Projekt’s sports betting brand WWin, which will see SIS supply two of its 24/7 Live Betting Channels, including a horse racing channel as well as a greyhound racing channel.



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.