ICE 2020: Pixelo, the Italian company, leader in the development of global iGaming platforms, successfully closes the London event

ICE London 2020, with its three days of exhibitions and conferences ended yesterday, is confirmed as an unmissable appointment for the world iGaming market! The event scheduled for 4-6 February at the ExCel in London was an unprecedented success.

Members of the sports, betting and lottery industries, payment systems and casino games meet, as every year in London, to celebrate a new edition of ICE, the gambling event that has become over time “Cult” not to be missed.

A crazy showcase of delegates and companies gathered in the same place to team up and structure incredible networking and high-level business opportunities. ICE London is the global gaming “hub” open to all B2B industry experts.

On this occasion, the team of The Betting Coach reached the absolute protagonists of the event, doing interviews and telling exclusively for its readers, all the latest news presented in the various exhibition stands.

With immense pleasure we reached stand N9 / 142, where we met one of the most interesting and fascinating “Made in Italy” realities of the entire global iGaming landscape – PIXELO SRL

The company was born with the aim of bringing together the long-standing experience gained by renowned online gaming professionals in a single, large innovative project. Thanks to the know-how of each involved subject, Pixelo has specialized skills in step with technological progress and market needs, channeled into a cutting-edge gaming platform. The mix of innovation and professionalism capable of offering affiliated dealers products with high standards of safety and efficiency.

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Here is our exclusive interview with Cristina Ferrario – Commercial Director at PIXELO SRL

1 – Meeting the Italians during world events is always a pleasure for our The Betting Coach team! Who is Cristina Ferrario and what is her professional career?

Cristina Ferrario is Pixelo’s CCO and I came to play this important role after working for about 8 years as sales manager of an Italian game retailer. This know-how allows me today to be able to better understand and deal with the needs of both sides of the coin, that of the supplier that provides the software platform and that of the operator and all its supply chain.


2 – Pixelo, a company born with the aim of creating gaming platforms for the providers of world gambling. What are the products that best represent you on the market and what are their characteristics?

Our company has as its main strength and core business the sports platform, Pixelo’s flagship and internationally recognized, among the best sports platforms on the Betting market.

We offer our customers the possibility of online betting on all the international championships of the main sports, with the possibility of course also to bet on live events.

Precisely because conceived and built by experts in the sector, the Pixelo platform is modular and scalable according to the needs of the individual game operator, which guarantees the latter high, complete and always in line with market demands.


3 – Pixelo participates in fairs and events of great importance for the sector. After Enada and ICE you are preparing for the GAT EXPO in April. What can we still expect for the future?

We have a very bright and worldwide oriented perspective view of Pixelo’s future. Internationally renowned fairs, such as Ice in London and GAT in Cartagena, are an opportunity to introduce the Pixelo platform to game operators on the European market, which has been consolidated for years and on that of the Latam markets which are booming, also following the recent and forthcoming sector regulations. We are convinced, given the validity and uniqueness of our platform, that we are able to penetrate the international gaming market in an incisive way.


4 ICE London confirms itself year after year as a “Top” event for the industry. What do you think are the reasons that have made this event so sought after and successful?

Ice, in my opinion, owes its success to the fact that it is the only B2B gaming event that truly brings together the online gaming industry internationally. The intersection and the meeting between supply and demand, the sector news that are presented here every year and the presence of operators and interested parties from all over the world, make Ice the highlight of the gaming landscape.