Members of the sports, betting and casino games industries met, as every year in London, to celebrate a new edition of ICE , the gaming event that over time has become an unmissable “cult” for many companies and their delegates.

A fantastic showcase of meetings and exhibitions essential to create incredible high-level commercial opportunities.

ICE London is the global gaming hub open to all B2B experts. With over 35,000 admissions, ICE London continues to be unrivaled, remaining standing as the main event dedicated to technology and games.

On the occasion, our team of The Betting Coach reached booth N9-524, where he met the friends of Soft2Bet, a software solutions company, known a few months ago on the occasion of Sigma Malta.


Soft2Bet, is a young and dynamic company founded in 2012.
Its mission is to create online solutions for global gaming operators.

Its innovative and quality products meet any iGaming requirement, offering applicants countless betting and casino solutions.

At the basis of the company’s success, we find a group of sector experts, built over time and destined to bring Soft2Be to play increasingly decisive roles throughout the entire world scenario.

Official website:

Here is our double interview with Diana Remondetto (Italy Country Manager) and Boryana Tosheva (Head of Sport Affiliates)

1 – Diana Remondetto – Italy Country Manager with a passion for start-ups. We met you in Sigma in November 2019, and with immense pleasure we find you in ICE! How’s your soft2bet journey going?

Diana Remondetto

Hi Domenico, it is always a pleasure to meet your young team – The Betting Coach – through unmissable events of world gaming.

My path with Soft2bet proceeds very well! The data of these first months of 2020 are extraordinary and leave us to imagine a very positive and unprecedented year for our company.

The fast and important growth of Soft2Bet is confirmed by our presence here in Ice with the stand N9-524, where we exhibited the top of our collection of products and games for the various gambling markets.

Obviously this is never a goal but only a starting point for our whole group, on which to focus in order to structure new goals. In any case, I can confirm that Soft2bet is aiming really high and over time we will try to play increasingly important and central roles for our world partners.


2-Boryana Tosheva, our team is honored to make your acquaintance. What is your role in Soft2Bet and why are more and more users choosing your company’s affiliate products?

Boryana Tosheva

Hi guys, the pleasure is mine! I am Head of Sport Affiliates in Soft2bet and I manage the affiliate partners with their sports betting traffic on our platforms. At the same time I work alongside developers in order to improve the products offered and the experience of the players on our websites.

My experience has consolidated over time with the experience of many years in Bwin and Poker Stars.

Going back to Soft2bet affiliate products, we are talking about relatively young programs (we have been on the market for about three years), but we are proud to have over 3000 affiliate partners. We rely heavily on this traffic so we do our best to make all our partners happy.

Excellent service and orientation, regular marketing updates and timely payments are the basis of Soft2Bet’s success. I think honesty and mutual trust are the most important things in any type of relationship and this is what I try to establish with our partners: a relationship based on transparency and integrity.


3-Diana, a few months ago, Soft2Bet launched a very interesting and innovative new product on the market. Let’s talk about Rabona! Where did the idea come from and what are its strengths?

Rabona is currently the “flagship” of Soft2Bet! We launched this product on the market a few months ago.

We are talking about a new very colorful and sophisticated iGaming platform on which you can bet and have fun with the best live and pre-match sports odds currently available on the market. A product that has already become an unprecedented success in which, in addition to many sports markets, you can find the best casino games and virtual games around.

Innovation and design, on the other hand, are the basis of our product, made attractive by the numerous welcome bonuses and weekly promotions that we offer to all our users. Reliability and fast payments are, as always, a cult that distinguishes our products.

What about … Rabona is a product to try firsthand! I recommend anyone to try it, to truly understand and appreciate its comfort and its simplicity of play.


4 -Boryana. ICE London is a very important event for the global iGaming industry. What do you expect from this 2020 edition and what do you think are the reasons that have made this event an unrivaled success?

ICE is the annual launch pad for global gaming innovation, but what I like most about this event is that it offers the perfect opportunity to meet, experience, discover and learn from the international gaming community.

This event organized by Clarion brings together people of different levels and experience and is the backbone and driving force of the B2B gaming industry.

ICE creates the opportunity to generate revenue, innovations and strong commercial relationships, that’s why this event is so impressive and successful.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.