ESL and DHL deliver partnership extension for 2020

Tournament organiser ESL has extended its partnership with logistics company DHL to cover ESL One events in 2020.

DHL will continue to serve as a sponsor and logistics partner of ESL One tournaments for the year.

ESL Academy, a grassroots initiative launched in partnership with DHL in October last year, will continue in 2020, providing a path-to-pro initiative for amateur Dota 2 players. DHL will continue to support the circuit as part of the extension.

Ralf Reichert, CEO of ESL, commented on the deal in a release: “We host competitions across the globe and deliver first-class entertainment to millions of esports fans, both at the tournaments on-site and via our live broadcasts. Organizing these tournaments is a major undertaking and very challenging, so we’re happy to have DHL on our team. They bring the logistics expertise we need and share our passion for esports.”

The working relationship between ESL and DHL was established in 2018, resulting in the logistics company playing an active role at ESL One events in Belo Horizonte, Birmingham, Cologne, Hamburg, Katowice, Mumbai, and New York.

Arjan Sissing, Head of Corporate Brand Marketing at Deutsche Post DHL Group, also spoke on the extension: “With this partnership, we are very successfully addressing a young target group that can hardly be reached through traditional marketing channels. As digital natives, esports fans naturally have a strong affinity for e-commerce, and for us as a logistics operator, e-commerce is a mainstay of our business. However, they are attractive to us not only as customers, but also as potential employees.

Source: Esportinsider


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.