Online sportsbook Pinnacle has been revealed as the official betting operator for Counter-Strike: Global Offensive’s (CS:GO) newest competitive league, FLASHPOINT.
The collaboration, a first for the competition, sees Pinnacle sponsor featured matches during pre-show activities and provide match odds for in-play betting.
Paris Smith, CEO of Pinnacle, commented: “Pinnacle’s passion for esports over the last decade has driven us to always look at ways to improve the customer experience and continue to build our presence within the community. While we do a lot of work internally to ensure that happens, partnering with FLASHPOINT is also an integral part of achieving these goals.”
Pinnacle has associated itself with CS:GO previously having been the official betting partner of the Esports Championship Series (ECS) in March last year.
The sportsbook’s activations are “designed to give CS:GO fans engaging interactivity during the season”, with the deal debuting at the Pinnacle Open. CS:GO is widely regarded as an esport that embraces betting sponsorships, hence the competition’s willingness to supply live match-odds during broadcasts.
The Pinnacle Open, which is currently underway, consists of eight teams competing at FACEIT’s Los Angeles facilities, where the winners have a chance to secure a spot in FLASHPOINT.
Tournament matchdays will see Pinnacle’s services promoted across both broadcasts and stadia facilities.
Kent Wakeford, Co-founder of Gen.G, one of the team’s participating in the league, concluded: “We’re delighted to partner with Pinnacle who sees our vision for a sustainable and profitable CS:GO league built for the fans.
“We believe we will have one of the most entertaining leagues in the world to develop the next generation of talent and players. We want our fans to interact with FLASHPOINT in unprecedented ways. Pinnacle will bring that level of engagement for us.”