B2B agencies see increase in client spend on online sponsorships 

iGaming brands are responding to CoronaVirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, director of Arrow&Square comms and content consultancy. 

As the B2B iGaming industry reacts quickly to the seismic shift in marketing focus for 2020, many have re-routed budgets from cancelled events activities to boost B2B comms, digital, and paid media campaigns. 

Moore commented, “We’ve seen an influx of enquiries from clients and new connections keen to re-position marketing activities to online platforms across trade media outlets, social media messaging, and paid media sponsorships.   Friends in the industry and other agency owners in the iGaming community are reporting similar focus reviews for brands.”   

While there are a number of digital events swiftly springing up from around the global events sector, marketers are not relying on these opportunities to temporarily replace the value of face-to-face networking opportunities, resulting in a new perspective being taken with regard to online messaging and B2B comms.

“Visibility is something that brands have somewhat taken for granted with the global events calendar before now”, added Moore. “With the lack of real world events to gather industry professionals together and facilitate new business discussions and opportunities, brands are showing resilience in quickly adapting their brand awareness and messaging campaigns.”

It’s hoped that industry events may re-start towards the end of 2020, but with uncertainty remaining about the possibility of recurring waves of infection causing further travel restrictions even into 2021, the sector is prudently taking nothing for granted and opening new avenues for continued business communications. 

Arrow&Square, is an integrated comms and content agency, working with B2B iGaming, fintech and emerging tech clients to maximise brand positioning across trade and business media, social channels, content strategy, search marketing, online video, inbound marketing and more. The consultancy specialises in sharing brand stories and successes, helping companies to grow their business. 

For more information please contact:

Jools Moore

jools@arrowandsquare.com 

+44 771 773 4606

www.arrowandsquare.com

Facebook: https://www.facebook.com/arrowandsquare

LinkedIn: https://www.linkedin.com/company/arrowandsquare

By DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.