SuprNation partners with Enteractive

SuprNation partners with Enteractive to breathe new life into CRM (Re)Activation Cloud solution to revitalise dormant or lapsed players.

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with SuprNation to activate NRCs to NDCs, and to reacquire lapsed or dormant player accounts across their brand portfolio, including flagship and the innovative mobile-optimised casino,

By integrating the (Re)Activation Cloud platform, SuprNation will retain Enteractive’s skilled agents to engage in one-on-one conversations with players by phone, providing a personalised service that perfectly fits the SuprNation brand culture.

The collaboration will drive more customer deposits and boost the company’s bottom line through re-activation of stalled registrations and lapsed player accounts.


Rasmus Hammar, Casino Manager of SuprNation, said,

“With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity.

Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.”

With what Enteractive calls it’s Retention-as-a-Service platform, SuprNation will boost player retention rates while delivering a level of responsible gambling care not possible with SMS, email, or even live chat CRM strategies.

Mikael Hansson, Enteractive founder and CEO, commented:

“SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand. 

Our agents are super excited about bringing players back to this iGaming trailblazer!”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call. 

Infact, across Europe, iGaming brands are already benefiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.