Game Lounge acquired

Game Lounge, a leading company in the field of marketing and SEO iGaming, has announced the purchase of a new premium domain:

The news was broadcast on the group’s social channels.

The agreement was signed by Game Lounge, through its holding Game Sweden Sweden AB. is an important step for the group, engaged in an important diversification strategy that has allowed it to expand also in the US market.

At the beginning of this year Game Lounge acquired Panorama Partners Ltd (Bettingmetrics), a company with a strong product orientation in the betting sector.

“This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals.

The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025.

We see a great fit with our most recent investment in Bettingmetrics.

It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond”, says Jonas Cederholm, founder of Game Lounge


Game Lounge was founded in 2011 by Jonas Cederholm and Fredrik Langeland with the vision to transform affiliate marketing for the iGaming sector in the Nordics and beyond.

The company rapidly established itself as an industry leader in the field of SEO, and its affiliate sites get the vast majority of traffic through organic searches.

Game Lounge provides digital marketing for the global online Casino industry and amongst its assets, it owns a portfolio of affiliate sites targeting various markets worldwide, from the Nordics to Japan.

The company also operates 2 white label casinos and

Moreover, in 2017 Game Lounge purchased an affiliate site in the personal loan industry, thus venturing into a new market segment. Today, the Game Lounge Group is comprised of over 90 talented individuals located in 3 different offices across Europe, responsible for operating over 50 sites across eighteen markets.

The Group is growing rapidly and continues to recruit more professionals to fulfil its vision of positioning itself at the top of the affiliate marketing sector and expanding its business in other market segments which are compatible with its business model.