The Betting Coach announces Game Lounge as its new business partner

The Betting Coach and Game Lounge, have signed a new strategic partnership with the aim of promoting themselves through the international gaming markets

The Betting Coach, the international website dedicated to the sport, eSport and gambling sectors, has presented its new strategic partnership with Game Lounge.

Game Lounge, founded in 2011 by Jonas Cederholm and Fredrik Langeland, is an innovative and dynamic company, born with the aim of transforming and diversifying affiliate marketing for the iGaming sector.

The company has quickly established itself as an industry leader in the field of SEO and thanks to its work, more and more companies are able to obtain more traffic and revenues through organic searches.

Under the agreements, both platforms will work together to create exclusive content, news and videos, but also online events across continents.

The aim of Game Lounge will be to increase its network and present new innovative products and partners on the market through the information platform The Betting Coach.

Further details will be made official in the coming weeks.

The newly signed sponsorship comes following a very positive period for the Malta company, which recently formalized its particular interest in the gaming markets in the USA, with the acquisition of the premium domain name


On the occasion, Domenico Dragone – CEO The Betting Coach said:

“We are proud to have reached this strategic agreement with Game Lounge. They are a leading company in the SEO and innovation social marketing market, all essential factors for conduct online business.

Covid19 has changed our working habits, leading companies to develop action plans on the web, which is why we believe that in the coming months, it will become essential to be alongside companies like Game Lounge, to be strong and differentiate from competitors “.


Game Lounge is a company that offers digital marketing for various sectors, with particular attention to the space of online casinos.

Today, the group is made up of over 120 talented people located in 4 different offices across Europe:

Game Lounge Sweden AB in Sweden, Game Lounge Limited in Malta, Game Lounge Entertainment SL in Spain and Game Lounge BG EOOD in Bulgaria.

The team promotes numerous leading casino brands and products through established affiliate sites. Game Lounge currently operates over 150 sites in thirteen markets, including the United States, the Nordic countries, Germany, the United Kingdom and Japan.

Game Lounge continues to recruit more professionals to achieve its vision of positioning itself at the top of the affiliate marketing sector and expanding its business into other market segments compatible with its business model.