Italy Week: the online casino market takes centre stage with CT Gaming Interactive and Lachezar Petrov (General Manager)

Italy Week, the first event within the Global Gaming Digital Expo online tour, meets Ct Gaming Interactive and its delegates.

Ct Gaming Interactive, the online brand of CT Gaming, offers a portfolio of versatile and innovative online casino games. Its catalog includes over 150 hugely successful HTML5 games, available on any platform via mobile, desktop or tablet.

This interesting provider has recently obtained a certificate to offer content on the Italian territory and apply for a leading role for the national market.

The company has certificates for over 10 markets, including Romania, Croatia, Latvia, Switzerland, Colombia, Spain, Malta, Belarus.

With great pleasure we virtually met Lachezar Petrov, General Managerat Ct Gaming Interactive.

Here is our interview:

– Hi Lachezar, we are, albeit virtually, after a long period of stop due to Covid19. What are the effects of the pandemic in Ct Gaming Interactive?

As the global pandemic changed everyday lives and made people adjust to the new normal, we at CT Gaming Interactive have never stopped our activities. We continued to deliver the highest levels of performance, availability, and entertainment to all of our cleints and partners. Since the lockdown due to the pandemic, we have remained fully operational and we have a tremendous amount of capacity to meet the markets needs throughout the period. We have been constantly working on new strategies and new product releases.

– In recent months, the way of doing business and networking is changed for many delegates! How does your company currently work and what alternatives has it put in place to move forward?

The gaming industry has changed while adapting to the new times. We`ve been working mostly remotely, as the company`s priority is the safety and the well-being of its employees. We are focused  on expanding our market share globally while simultaneously developing new products. As users constantly want new and relevant experiences, our developers work hard to create new content with attractive graphics, excellent game mechanics and mathematics. Emphasizing on the themes and the excellent mathematics,  our games make customers gravitating towards them because they boost their positive adrenaline.

– Ct Gaming Interactive is a company that never stops thinking and presenting new innovative and highly performing games. What innovations are ready to be launched on the market?

Recently we launched the new HOT CASH Jackpot concept. Its a 3-level interactive mystery jackpot with bonus screen and additional scatter level. The scale is situated at the right side of the slot game and with each bet rises until it reaches the top. It is when the player enters the Active mode and many winnings are distributed randomly.

HOT CASH enables operators to offer exciting personalized experience in sync with their retention strategies. The new jackpot mechanics gives the opportunity to create massive acquisition by bringing huge engagement for players. HOT CASH is the ultimate tool for operators enabling their players to receive an enhanced experience, with the chance of randomly unlocking more prizes

– Italy is one of the most coveted markets by gaming companies, but at the same time it represents a very difficult territory to manage due to taxes, laws and bureaucracy. Why did Ct Gaming Interactive decide to focus its business on the territory?

By obtaining the certification required by the Italian gaming authority we further executed our corporate strategy to provide content on regulated markets. We already have certificates for delivering online gaming solutions in numerous markets, including Romania, Croatia, Latvia, Switzerland, Spain, Malta, Colombia, Belrus, etc. and now we can further establish ourselves as a player in the Italian online market. Moreover, confirming the company’s games compliance with this internationally-recognized standard, CT Gaming Interactive continues to extend its global reach.

– Italy Week as an opportunity to take stock of the situation and try to find new ways to evolve your business. What do you think of virtual events and what opportunities do they really offer to companies and delegates?

With hundreds of events currently being cancelled due to the pandemic, virtual summits can be an alternative to live events and business conferences, especially where there are multiple speakers involved. They can also be an effective lead generation tool when used correctly.Virtual summits are still relatively under-utilised so we’re only just scratching the surface of how these can be used.