TVBET Strikes Partnership with African bookmaker LionsBet

TVBET continues to expand its presence in Africa, and as a part of its growth across the continent, the B2B provider announces a strategic partnership with LionsBet.

This new collaboration is a substantial step towards TVBET’s ambitions in gaining a strong foothold within Africa. This deal is mutually beneficial for both companies and is aimed to diversify LionsBet’s portfolio and ensure a wider reach of TVBET’s contents.

TVBET is a world’s leading B2B provider of live-streaming games, which was founded in 2016. TVBET’s main objective is to provide casino and betting operators with the most up-to-date betting contents using cutting-edge technology. The provider currently delivers its live streaming products to more than 170 partners across the globe. Henceforth, TVBET’s top-notch TV-games will be available in LionsBet’s services range.

LionsBet is an online gaming and betting operator that offers the largest selection of online virtual games and sports betting options. The company is licensed in Nigeria by the Lagos State Lotteries Board as well as the Betting Control and Licensing Board in Zambia.

The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball, and hockey, among other events. Virtual games are also available on the LionsBet platform, with more than 50 gaming options from an array of leading providers. The partnership will give LionsBet access to all the 12 certified games drawn from TVBET’s award-winning portfolio.

Akram Bacha, Director of LionsBet, said:

“We wanted something unique and powerful. We did plenty of detailed research in the market, competition looked almost the same in Nigeria and Zambia. This is where we felt very sure that TVBET live games will do the job for us.” he added later: “2020, taught us a lot of things in this industry, especially in African markets. Punters made a big shift towards online betting. Live sessions and duration increased a lot, TVBET Live Games came to fulfill our product and satisfy our customer base. It was a very easy integration as our CTO informed me and the team was very helpful and friendly. We are keen that TVBET will maintain its professionalism towards the business, and together we can achieve several peaks.”

This collaboration will allow both companies to strengthen their positions in Africa even further and reach their players. Moreover, clients of LionsBet and TVBET will have special jackpots and bonuses.


TVBET is the world’s leading provider of live-games, offering a fully customizable games’ integration for bookmakers and casinos  to support their growth and development in a competitive market.

Since its launch in 2016, TVBET’s primary idea is to create and then maintain top-shelf and up-to-date content for partners that will literally «glue» any player to their computer, tv or smartphone’s screen.

The operators’ crew of TVBET are diligently conducting the technical aspect to pursue a high-quality «picture» and broadcasting sound. At the same time, charming hosts make every player stay interested in continuing the game as long as possible. TVBET products are certified by GLI, which confirms the randomness of the results. Currently, the award-winning provider operates 12 unique live-games available worldwide 24 hours a day, 365 days a year.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.