EveryMatrix: new deal with 888.ru

New milestone for EveryMatrix: official entry into the Russian regulated market in partnership with 888.ru.

According to the agreements announced by the two companies, EveryMatrix becomes the platform provider – with its sports betting solution – of the famous bookmaker 888.ru.

888.ru will use all products and services tailor-made by the provider, to meet the regulations active in the area.

Consequently, 888.ru will then have access to the OddsMatrix Sportsbook and the BonusEngine product.

On the occasion of the official announcement of this new collaboration, EveryMatrix highlighted the important local presence of 888.

As a first start of the agreements, 100,000 users have already been migrated from the old to the new platform but more details will be released in the coming weeks!


“We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product,”

said Ebbe Groes, Group CEO of EveryMatrix.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

In addition, 888.ru will benefit from enhanced payments processing and ID verification services through the integration of the MoneyMatrix product.

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru, added:

“We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.