Ellmount Group expands reactivation activity with Enteractive

Ellmount Group ‘s CasinoRoom campaign will begin to produce impressive results for its sister casino HighRoller.

Enteractive, the leader in player reactivation and retention for the iGaming industry, will be expanding activities for Ellmount Group with new reactivation campaigns for the CasinoRoom brand, in addition to existing activity for their HighRoller brand. 

Following impressive conversion rates of more than 35% across both reactivation and NRC campaigns for HighRoller since starting in November, Ellmount Group has now entered into a new partnership with Enteractive to begin one-to-one call campaigns for its main brand CasinoRoom across 7 markets.

With Enteractive’s proprietary tech (Re)Activation Cloud platform, Ellmount Group was impressed by the easy and seamless integration of their player databases to Enteractive’s teams, allowing native-speaking call agents to personalise outreach to lapsed player databases.

Mery Blomqvist, CMO at Ellmount, commented,

“We’re really impressed by the results on HighRoller, so we’re looking forward to increasing NDC revenue across our markets for our main CasinoRoom brand. Enteractive’s extensive experience reaching out to our churned and non-depositing players has proved to be the missing link in engaging with more hard-to-reach players.” 

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

Andrew Foster, Enteractive Director of Business Development, commented:

“More and more iGaming brands are seeing the benefits of personalised engagement with their players, for which Enteractive is a global leader.

With such great numbers from the HighRoller activity, we’re excited to show Ellmount Group what we can do for their CasinoRoom brand too.  Our teams are ready and excited to get started on these new markets for Ellmount.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. 

Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

About Enteractive:

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations. 

As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players interest and driving revenues for iGaming brands. 

The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly-secure, GDPR and Responsible Gambling compliant.

About Ellmount Group

Ellmount Group is the future of light online entertainment, and the official operating company for the two world-class brands, and Both brands offer players an abundance of games designed to suit all playing styles and stakes. 

Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously.

Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want…

but also what our B2B customers need in order to have their online casinos performing the way they want them to.”


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.