UltraPlay is a Headline sponsor at Esports Arena during ICE 2022

UltraPlay will be a Headline sponsor at the ESPORTS Arena during ICE London 2022. This is the biggest event for the industry and it is the most anticipated show of the year. The event will take place between 12th and 14th of April at Excel London.        

UltraPlay’s team of iGaming experts will present the company’s latest product developments and innovative solutions to all of the online operators, sportsbooks, and iGaming companies ready to be part of the company’s story of success.

Mario Ovcharov, CEO of UltraPlay has commented on the occasion:
“It’s a long-awaited moment for everyone in the industry. We have the opportunity to meet again with our partners and clients and we are looking forward to new perspectives, opportunities, and partnerships.”          

Тhe attendees will have the possibility to experience a live Rocket League Tournament with the top tier teams Endpoint, Rix.GG, Dignitas and SMPR as they compete for a slice of a £ 25,000 prize pool.           

You are welcome to join UltraPlay at the Esports Arena and hear our top gaming professionals’ perspectives on why eSports is becoming increasingly relevant to the industry. You will also have an opportunity to see next generation technology with HYPERVSN’s holograms positioned in the arena and experience behind-the-scenes tours of a real eSports production layout on board the HyperX Esports Truck aka ‘Big Betty’.

At the eSports Arena you will learn how to navigate this exciting market and gain competitive advantage in keynote speeches from UltraPlay‘s team.
In case you need additional information, do not hesitate to contact us.

About UltraPlay:

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here:


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.