Betano, Kaizen Gaming’s leading sports betting and online gaming operator, enters into a four-year partnership agreement with Futebol Clube de Porto.

For the next four seasons, the Betano logo will be featured on the front of the Dragons’ famous blue and white jerseys.

In almost 40 years, Betano will be only the third main partner of FC Porto, a clear statement on the importance of this strategic partnership.

Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team,” mentioned George Daskalakis, Chief Executive Officer, Kaizen Gaming.

“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best,” said Jorge Nuno Pinto da Costa, President FC Porto.

Betano was already the Dragons’ Betting Sponsor during the 2021/22 season, while the brand also sponsors Sporting CP and SL Benfica in Portugal. On an international level, Kaizen Gaming boasts a strong portfolio of football sponsorships, through the two brands it operates (Betano and Stoiximan), across Europe and Latin America, including among others Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile , FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece.

About Kaizen Gaming

Kaizen Gaming is one of the fastest-growing GameTech companies internationally.

With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world.

We operate Stoiximan in Greece and Cyprus and have launched Betano in 10 countries. We employ more than 1,200 people across two continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment.

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iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.