Clases Play is proud to present the “Course on Creating Promotion Dynamics applied to the gaming sector, both in-person and virtual.

” This certification program consists of four 100% practical sessions designed to equip you with the necessary skills in the thrilling world of gambling. Throughout the course, you will learn how to:

  • Design promotion dynamics tailored to online casinos, specifically targeted to various gaming verticals.
  • Create promotion strategies for physical casinos, addressing all aspects related to in-person gambling.
  • Apply promotional dynamics strategies based on neuroscience that have a positive impact on your audience.
  • Utilize the Fly model.
  • Employ contemporary methodologies to contextualize and optimize your promotions.
  • Measure the impact of your promotions according to the applied strategy.

This certification is conducted virtually, in real-time, and is led by Mr. Renzo Escalante, an expert in the field of creating promotion dynamics for gambling. Mr. Escalante has been honored twice with the prestigious The Bizz Award (2009-2023) in the category of Creating Promotion Dynamics for Gambling. Furthermore, he is the founder of Clases Play and CEO of Play Advisors, holds a Master’s in Marketing and Commercial Management, and is a coach in Neuro-Linguistic Programming (NLP) specializing in customer service. He also holds a Diploma in Neuromarketing and Gamification and has accumulated 17 years of experience in the gaming industry, successfully directing marketing strategies in various companies across the Latin American region.

This program is available to participants from Latin America and Spain and is aimed at both B2B and B2C sectors, including slot machines, physical casinos, virtual casinos, sports betting centers, bingo, and anyone interested in learning how to develop high-impact promotions in the exciting world of gambling.

The program will commence on Saturday, September 30th, and this week we are offering a significant pre-sale discount. If you would like to obtain more information and register, we invite you to get in touch with Clases Play school through WhatsApp via the following link: 📲 WhatsApp Link.

Don’t miss this unique opportunity to train with an industry expert and enhance your career in the world of gambling!


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.