In the last weeks, GBO Italy Spa has signed an agreement with WSF Odds regarding the provision of various live sports betting Odds, including bets on individual player performance statistics (so-called player props) and bets related to various team and match performance statistics (such as the number of shots on target, number of corners, etc.).

Following a rapid IT integration of the WSF product, GBO has already offered these new types of bets during the European Championship matches, generating great enthusiasm among bettors. The bets are available on both the Better and Goldbet brands, as well as on the Betflag one.

“We are thrilled about this partnership with WSF Odds,” declares Emilia Petrella, Supplier Management Director at GBO. “The innovation and quality of our product offering, is also granted through the continuous screening of the market and the selection of the best suppliers for each type of bet.”

WSF Odds CEO Giovanni Bertoli comments, “It is a great honor for us to have been chosen as a supplier by the Italian market leader, effectively consolidating our leadership in providing live player props in Italy as well. An excellent chemistry was immediately established with the GBO team. Thanks to teamwork, we witnessed rapid and efficient IT integration, and already a few weeks after the launch, we are observing excellent product performance.”

WSF Odds, founded in 2022 through a joint venture between Tradinglab and Wall Street Football, is the world’s first provider to introduce live player props in football. Specializing in innovative betting solutions, with a particular focus on live betting, WSF Odds currently operates in 49 countries across four continents.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.