RocketPlay has won Best Customer Loyalty Programme 2026 at the SiGMA Awards, with winners announced on 2 November. The award recognises the brand’s work on loyalty and the experience it offers players beyond their first visit.

The international SiGMA Awards celebrate achievements across the iGaming industry, including product development, innovation, marketing and customer experience.

What this award recognises

Best Customer Loyalty Programme recognises programmes that strengthen player engagement and build lasting relationships with users.

Relaunched in Q4 2025, the RocketPlay VIP Club combines rewards and personal service with features such as Bonus Selection and self-service Deposit Insurance for eligible members. Player feedback helps the team refine the programme and make its benefits easier to understand and use.

Player feedback also shapes the club’s development. When repeated questions revealed confusion about benefit conditions, the team added information directly beside the relevant bonus, making the terms easier to find.

What the recognition means for RocketPlay

The award gives the team an opportunity to recognise the everyday work behind the programme and reinforces loyalty as an important direction for the brand’s development. It also acknowledges a focus that extends beyond attracting new players to serving those who already know the product.

The win follows RocketPlay’s Innovation in iGaming Technology award at the European iGaming Excellence Awards 2026, adding to its international recognition. These awards stand alongside ratings of 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot and 4.3/5 on LCB, reflecting the brand’s reputation across industry awards and review platforms.

RocketPlay will continue developing its VIP Club, using player feedback to guide improvements to benefits, communication and the wider user experience.

By DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.