Beyond the Win: 15,000+ Players Share What Joy Means in iGaming
RocketPlay has completed its summer Cosmic Department of Joy campaign, gathering 15, 000+ player responses around one question: what does joy from the game mean to players. The answers showed…
Euphoria Lab: When player emotions become a real experience
Imagine if a marketing campaign ended not just with a reward, but with something you could actually hold in your hands. This idea inspired Euphoria Lab, WinSpirit’s newest brand experience.…
Summer Slot’s Camp: LuckyHills and 1spin4win Launch an AI-Powered Slot Adventure Series
Imagine if discovering new slot games felt less like scrolling through a lobby and more like stepping into an adventure. This summer, LuckyHills and 1spin4win invite players to Summer Slot’s…
LuckyStreak Adds PlayEola’s AI-Native Games to LuckyConnect
Progressive studio’s original games, combining striking visuals and distinctive sound, expand LuckyConnect’s diverse content portfolio LuckyStreak, the live casino and content aggregation provider, has agreed a new distribution partnership with…
LuckyStreak Selected by SetantaBET to Power Casino Expansion
Partnership gives the broadcaster-backed operator access to LuckyStreak’s live dealer portfolio and more than 6,000 casino games through a single integration. LuckyStreak, the live casino and content aggregation provider, has…
Beyond RTP: RocketPlay Launches Its Own Joy Index and Hiring Players to manage it
This summer, RocketPlay has introduced The Cosmic Department of Joy, a new seasonal campaign that puts player emotion at the centre of the brand experience. Launching this summer inside the…
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee,…