The Betting Coach (, on the occasion of Enada 2019 presents eSportActivity (, a new project dedicated exclusively to eSports.

The web start-up, developed to provide support and voice to the operators of the gaming and betting sector, after having completed its national configuration in Italy with over 2000 points of sale and having presented the word version reinforced by thick media-partnerships around the world, with the new project, continues its path of growth, consolidating and further expanding its online reach and territorial presence all over the world.

“A portal dedicated exclusively to electronic games” – says Dragone (CEO The Betting Coach) – “especially in Italy, is something” risky “but allows us to anticipate the times and look towards interesting scenarios that could in the future also involve the Italian betting sector.

The eSports phenomenon, increasingly growing and evolving abroad, has for years been the destination of global trading giants, including bets, ready to invest staggering figures in order to succeed. In Italy, this phenomenon seems to be at a standstill due above all to the little attention paid by the national media.

The eSports Italia market, almost exclusively entrusted to propaganda via social media, finds it difficult to make itself known for this it becomes unattractive for local companies, even less interesting for international ones. In the last period however – concludes Dragone – something is changing, just think of the cases of Serie A and B Soccer teams in Italy that have formed their virtual teams or the recent approvals by CONI of national tournaments. Important factors for an imminent boom, a source of new business opportunities for all the protagonists “.

Copyright © 2019 The betting coach


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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