London-based organisation Fnatic has extended its partnership with esports betting company Rivalry in a multi-year deal.

The six-figure deal will see Rivalry continue to support Fnatic’s Counter-Strike: Global Offensive (CS:GO) team through 2021.

As part of the deal, Rivalry will gain access to global image rights of the Fnatic players. The two will also continue to work together to produce collaborative content for Rivalry’s YouTube channel.

Kevin Wimer, Chief Marketing Officer of Rivalry had this to say about the extension: “Fnatic put their fans at the forefront, their dedication to creating the best experience for their community mirrors Rivalry’s commitment to add value and excitement to our customers. We look forward to continuing our relationship to deliver the best and most responsible betting experience in esports.“

Fnatic kicks off the renewed partnership with Rivalry just days after taking becoming champions of DreamHack Masters Malmö.

Glen Calvert, COO at Fnatic added: “We are thrilled to continue our relationship with Rivalry. As an organisation, we are dedicated to giving our fans the very best we can offer in terms of value and experience. In Rivalry, we have found an ideal betting partner for the CS:GO community.”

Fnatic is also partnered with OnePlus, AMD, Chillblast, Newzoo, Letou, and Strafe. Fnatic also holds an exclusive streaming partnership with Twitch.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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