Esports technology and data platform GRID has announced a partnership with Swedish organisation GODSENT ahead of DreamHack Open Winter 2019.

GRID’s sponsorship of GODSENT will see the company’s logo feature prominently on jerseys at DreamHack Open Winter. The tournament, taking place in Jönköping, will be the Swedish organisation’s first competition on home soil following its return as an organisation in September after a merger with The Final Tribe.

The partnership will allow GODSENT and GRID to make use of GRID’s sponsorship inventory; including data driven social content which will add context to the team’s performances in Jönköping. The social graphics will be similar to those produced by GRID in its partnership with StarLadder at the recent CS:GO Major.

In addition, GRID is producing GODSENT’s upcoming website which will feature multiple live data components, allowing the organisation to better engage with its fan base. The website will be similar to that of the United Master’s League – which GRID also has heavy involvement in.

The partnership marks GRID’s first partnership with a team. Historically, the company has signed deals with tournament organisers – but this marks a different approach. The company aims to help teams across multiple esports titles leverage the data and assets available to enhance the company’s sponsorship proposition and brand positioning.

Mikael Westerling, VP of Business Development at GRID Esports commented: “We are very excited about the partnership and the rebirth of Godsent – one of the premium Swedish esport brands. Through the partnership we will be working closely with GODSENT to enhance the org’s sponsorship activations and revenue, as well as working to improve supporter experiences by making the Godsent website a premium viewing destination for their fans.”

Ludwig Sandgren, CEO and Co-founder of GODSENT stated: “I am really happy for this partnership as it will enable us to in collaboration with GRID build a sophisticated sponsor marketing product that is really worth its coin which also will satisfy our need for a great web page for fans. And I cannot think of a better way to launch this important partnership than with a Dreamhack LAN tournament in Sweden.”



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.