The National Academy of Television Arts & Sciences (NATAS) has unveiled a new category that will see esports recognised at this year’s Sports Emmy Awards.

The Outstanding Esports Coverage category will seek to recognise excellence in the “delivery of coverage and presentation of competitive, organized video gaming to the viewer” during tournament finals.

NATAS is hoping to acknowledge the burgeoning growth of the esports industry with the addition of its newest category.

Adam Sharp, President & CEO of NATAS commented on the groundbreaking nature of its latest addition: “We are entering an exciting new chapter for the Sports Emmy Awards with the addition of an exclusive category dedicated to recognizing excellence within esports. The category, Outstanding Esports Coverage, illustrates the Academy’s commitment to remain on the forefront of the ever-changing world of sports production.”

Previously, esports entries were presented with nominations in Outstanding Studio Design/Art Direction and Outstanding Trans-Media Sports Coverage. In 2017, League of Legends developer Riot Games was named an honoree in Outstanding Live Graphic Design at the Sports Emmy Awards.

The esports-focused category falls in course with four-time Emmy Award winner Justine Gubar’s commissioning as the Academy’s Executive Director of Sports Emmy Awards Administration. In this role, Gubar will oversee “all areas of sports competition” for outstanding recognition of television industry excellence.

Gubar acknowledged how the addition will add a flair to this year’s awards: “It is an honor to be a part of the Academy during such a pivotal time. The addition of a category dedicated to esports welcomes an entire new pool of talent. I look forward to recognizing the creative minds that embrace newer technology, trends and passions within the sports industry.”



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.