Betting on Sports America (BOSA) 2020’s status as a key date in the calendar for investors in the U.S. sports betting industry has been further enhanced by the news that SunTrust Robinson Humphrey (STRH) has become the trade show’s Official Strategic Investment Partner.  

As Strategic Investment Partner, STRH will work with SBC, the leading organizer of international sports betting industry events, to develop the content for BOSA’s investment track, which features a number of panel sessions. Joel Simkins, STRH managing director – head of Gaming & Leisure Investment Banking, and Barry Jonas, director – senior equity analyst, are among the scheduled speakers.  

BOSA, which takes place at Meadowlands Exposition Center, New Jersey on 28-30 April 2020, features a conference track focused on investment, reflecting the increasing interest from banks and venture capitalists in the high-growth regulated U.S. sports betting sector. 

Rasmus Sojmark, CEO of SBC said: “Working with SunTrust further strengthens our position outside of the traditional sports betting industry. Having one of the largest banks in the U.S. involved in Betting on Sports America is great, but it’s the reputation that SunTrust has among investors and consumers alike that makes this an ideal partnership.”  

Sue Schneider, VP, Growth & Strategy, Americas for SBC, said: “There is such a demand for investment and education around our industry right now, and SunTrust is the perfect partner to help our delegates learn more about how financiers and the sports betting sector can work together successfully. We are also excited to expand BOSA and having SunTrust on board will ensure it is a smash hit.” 

Barry Jonas, with SunTrust said:  “Betting on Sports America is the number one trade show for the rapidly growing sports betting industry, and offers us the opportunity to share our experience and knowledge of the sector and potential investors. We look forward to meeting with delegates as well as established and new players in the sports betting industry.”   

The investment track is one of eight conference streams at BOSA 2020, which will feature more than 200 expert speakers sharing their insights on the key issues and opportunities driving the growth of the sports betting industry in the U.S. 

Details of the full agenda, along with the 61,000 sq ft exhibition, exclusive networking events and tickets can be found on the Betting on Sports America website.

Betting on Sports America is the world’s largest dedicated sports betting trade show. The 2020 edition will feature more than 200 expert speakers across 8 conference tracks, a 61,000 sq ft exhibition with leading international suppliers showcasing their innovations, and a programme of exclusive networking events for delegates.

SBC is the leading events and media company in the international sports betting industry. Its events portfolio includes Betting on Sports America, Betting on Sports Europe, SBC Summit and CasinoBeats Malta. Its news brands include SBC Americas, SBC News, SBC Noticias, CasinoBeats, Payment Expert and Insider Sport.

SunTrust Robinson Humphrey is the trade name for the corporate and investment banking services of Truist Financial Corporation. It provides comprehensive capital raising, strategic advisory, risk management, and investment solutions to corporate clients across the nation. It offers a complete array of solutions for companies across all industries, with in-depth industry expertise across eight core sectors.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.