The WhichBingo Awards are one of the annual highlights for the UK online bingo industry and a collective celebration of the best brands in the gaming business.

WhichBingo,  the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia plc, has announced it will reveal this year’s award winners on 12 August, 2021.

The WhichBingo Awards are the most recognised and reputable in the UK online bingo industry, featuring a rigorous voting process where the opinion of the player really matters – real players get to vote for their favourite brands alongside expert judges who access nominations, ensuring the resulting winners are truly deserving and reflect the player experience.

The awards feature a total of 12 different categories.

While the majority of awards are for bingo sites, there are also awards dedicated to celebrating the best slot sites. Player-voted categories will include the coveted prize of Best Bingo site, Best New Bingo site and Best Slots site. A panel of expert judges will also be deliberating on several categories such as Most Socially Responsible Operator, Best Customer Service and Best Mobile Operator.

Now considered a major event on the online bingo calendar, the popularity of the awards continues to rise, with almost 60,000 votes cast in last year’s awards.

Inbal Winner, General Manager Europe at XLMedia plc:

“The WhichBingo awards looked very different last year as we launched our first ever virtual event, but the huge number of votes cast showed its popularity remained undiminished.

Out of an abundance of caution, we will host the 2021 awards online too but we’re optimistic that we’ll still have a fun, lively ceremony and that the awards will enable us to recognise the hard work of all the best UK bingo sites around today.

“The popularity of online bingo has soared during the last year – we’ve attracted a much wider demographic of online bingo players looking for release and entertainment during the pandemic.

We welcome these new players and are excited about online bingo’s future which looks brighter and more popular than ever.”

Voting will open at the end of June and close at the end of July and online nomination forms for the brands will be available during the same time period.

The big reveal of all the winners is set for Thursday, 12 August2021.

The full details can be found on the dedicated WhichBingo Awards page at WhichBingo: Please do gamble responsibly:

About WhichBingo

Launched in 2000, is the largest independent online bingo review site in the UK. 

Well-known for being the first for new online bingo site reviews, WhichBingo publishes thousands of player reviews and has won numerous industry awards, including EGR’s Best Bingo Affiliate, Best Gaming Review Site, and Best Gaming Community; iGB’s Best Bingo Website and Best Bingo Affiliate. WhichBingo is owned and operated by XLMedia.

About XLMedia PLC

XLMedia is a global performance publisher.

Operating across a variety of verticals including online gaming, personal finance and sports, the Group uses proprietary data and advanced targeting capabilities to build valuable connections with consumers through high-quality content – a value which can be passed onto XLMedia customers.

To learn more visit


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.