UltraPlay is shortlisted for the second time in SBC Awards in two categories – Esports Supplier of the Year and White label Supplier of the Year.       
The SBC Awards recognize the achievements of operators, affiliates, and suppliers from all the major disciplines including payments, marketing, platform providers and data.   

The awards will be held at Evolution London on 14 of December with 800 guests attending.

UltraPlay continues to be part of the inspiring gaming community and to be a driving force to the success of the technological world. The company is at the forefront of the iGaming industry for 11 years now.

The company’s eSports product is used by more than 50 leading online betting operators, in various jurisdictions worldwide, amongst are Nitrogen, WINBET, Cbet, Mostbet, BUFF.bet, and many other B2B providers trusting our product such as Pronet Gaming, SportingTech, Miomni, and many others.           

Started offering pre-match and live odds on eSports back in 2014, UltraPlay has built its reputation and expertise to believe that eSports can advance the process for many operators who want to catch and fully use the new slice of the betting market.

About UltraPlay:

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.

Learn more about the company here: www.ultraplay.co   


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.