1xBet and 2021: a new chapter in the success story

1xBet is one of the most popular bookmaker companies in the world.

The brand, which is renowned for its wide selection of markets, reliability and commitment to innovation in the betting industry, was founded in 2007 and has continued to grow and develop since then.

The happiness of its players is always a top priority for 1xBet.

And in 2021, the bookmaker continued to delight customers with various innovations that allow them to get even more pleasure from using the product and make it more convenient. Among them:

  • A new, lightweight version of the 1xBet website, with which you can place bets even with the slowest internet;
  • Improved Telegram 1xBet bot, with which you can create an account, bet on the desired event and withdraw your winnings directly in the popular messenger;
  • An updated online consultant on the bookmaker’s website, thanks to which the player has access to an extensive knowledge base with answers to most popular questions;
  • The introduction of football tokens among payment methods;
  • Many new games in the exclusive entertainment section – 1xGames!

For the high quality of the product and service, the company has repeatedly received various awards in different years, and 2021 was no exception, with the brand winning twice at prestigious gambling awards ceremonies:

  • In the category “Live Casino of the Year” at the International Gaming Awards;
  • For “Best sponsorship of the Year” at the SBC Awards – known as the”Oscars” in the world of betting.

In terms of sponsorships, 1xBet has significantly expanded its portfolio in 2021. Thus, the brand entered into several new deals this year and extended the existing ones.

Among the achievements:

  • Start of cooperation with top esports organisations ESL and WePlay;
  • The signing of an agreement with FC Olympique Lyonnais, according to which the brand became a regional partner of the club in Africa;
  • Conclusion of a deal on the presence of brand advertising at the qualification matches for the World Cup in South America;
  • Extension of the 1xBet advertising agreement during the La Liga and Spanish Cup games.

1xBet has big plans for 2022! Players will find even more pleasant surprises, fantastic betting and entertainment options, plus promotions with incredible prizes. The brand is also planning new major sponsorship deals and high-profile projects.

Sign up to 1xBet and set the winning tone for the new year with a premium bookmaker!