Enteractive, the global leader in player reactivation and retention, has expanded its US market reach with a new service licence granted by the Pennsylvania Gaming Control Board (PGCB).

The licence adds to Enteractive’s existing service licence from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021.  Enteractive is now able to actively engage with U.S. players in New Jersey, Illinois, and Pennsylvania.

Andrew Foster, CBO at Enteractive, said,

“After the early success Enteractive has seen in the U.S. market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state.

It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”

The new PA licence gives Enteractive the ability to engage with the Pennsylvania population of 9.5 million adults, on behalf of sportsbook brands operating in the state with whom those individuals might be registered. 

Enteractive’s innovative (Re)Activation Cloud platform allows operators to target selected audience segments, such as registered users who have not yet deposited as well as earlier depositors of different activity levels.  Using Enteractive’s bespoke API technology, operators can deploy database segments to Enteractive’s teams for personalised one-to-one engagement with players at the click of a button.

Mikael Hansson, Enteractive CEO, added,

“With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the U.S. 

With some leading U.S. brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling, with RG being a core element of every engagement with a player.  

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.

About Enteractive:

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming and sports book operators around the world, Enteractive increases retention and loyalty through one-to-one engagement with players. 

As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players interest and driving revenues for iGaming brands. 

The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly-secure, GDPR and Responsible Gambling compliant.

Recently awarded the Cyber Essentials Plus certification, Enteractive’s data security credentials are also super-maxed to provide the highest level of protection for client data.

The Cyber Essentials Plus certification is an effective, industry-supported certification scheme, highlighting the utmost protection against common cyber attacks, and keeping client data security to the standard of excellence demanded by the iGaming sector in today’s tech-driven industry


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.