ODDS GROUP: A successful event, preceded by the International Gaming Awards.

ODDS Group, unifying four other brands, took part in ICE London 2023 as Headline Sponsor during the event’s 16th edition. UltraPlay, NFT Pay, Odds.gg, and Galaxy.bet, all part of ODDS Group, were showcased by their respective teams throughout the event.

ICE London 2023 is one of the biggest B2B gaming events held in Europe and the ODDS Group team is happy to have taken part in it.

Similar to previous years, ICE London was held in the ExCel London Events Center, where gaming professionals from around the globe had the chance to connect with each other.

The event welcomed more than 40 000 unique attendees, surpassing previous editions of ICE London by thousands.

But ICE wasn’t the only treat awaiting the team’s arrival. It was preceded by the International Gaming Awards (IGA). ODDS Group took an award back home, which recognized UltraPlay as eSports Innovator of the year.

Mario Ovcharov, CEO of UltraPlay, shared his thoughts on the award:

“I would like to say “thank you” to our team, our partners, and our supporters. Going up on that stage, taking a hold of the award – it never gets old!”

Traditionally, the IGA is held a day before the main event, giving professionals an opportunity for networking as well as for them to take pride in their recent achievements, recognized by the allocated awards.

The 16th edition of the IGA found itself once again at The Savoy Hotel, London. After a luxurious reception and a three-course dinner, it was time to announce this year’s winners in their respective categories.

ICE London 2023 was held from the 7th to the 9th of February, getting back on track after last year’s atypical dates in April. Once again, we took part as Headline Sponsor. Visitors had to look for Odds Group in the eSports Arena, where they also had the opportunity to place their $0 bets on the ShEsports tournament that was taking place throughout the event.

Peter Ivanov, Head of Trading, and Daniel Miller, Business Development Director, had the opportunity to present on stage. Peter shared his insights on user trends and profit margins, while Daniel touched upon the unlimited opportunities NFTs can offer to businesses worldwide.

The ODDS Group team wants to thank ICE’s organizers, as well as its visitors – an event of this caliber could never be achieved without them. 


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.