SBC has announced the inaugural SBC Summit Tbilisi, a conference and exhibition uniting industry representatives with a focus on Georgia and the surrounding regions, including the Black Sea Region, Central Asia, and the Balkans. 

Held in collaboration with the Georgia-based iGaming and sports management organization, SMH, the event aims to explore the abundant opportunities within these regions by gathering major stakeholders and decision-makers in the strategically located city of Tbilisi. SMH has previously co-organized the highly successful SBC Summit CIS event in Kyiv in 2021, further strengthening the collaboration between the two organizations.

Scheduled to take place on October 23-24, 2023, at the Sheraton Grand Tbilisi Metechi Palace, SBC Summit Tbilisi coincides with a remarkable period of opportunity. Countries such as Georgia, Ukraine, Romania, Armenia, Kyrgyzstan, and Uzbekistan are currently experiencing notable regulatory changes, offering valuable opportunities for those seeking to engage in early discussions about the untapped potential in Georgia and the surrounding regions.

The decision to select Tbilisi as the host city for the Summit took into account the difficulties encountered by industry professionals when travelling to Western Europe from these regions. Tbilisi, with its visa-free travel, thriving industry, and convenient flight connections, emerged as an ideal choice.

Lasha Machavariani, Founder and CEO of SMH, expressed his high expectations for the event’s success, stating,

“We are honored to strengthen our partnership with SBC for the SBC Summit Tbilisi, which will allow us to create a platform to discuss some of the industry’s most dynamic regions.” Anticipating over 1000 delegates — key operators, affiliates, suppliers, regulators, associations and media — in attendance, this event presents a remarkable opportunity for participants to network, exchange ideas, and foster innovation in the iGaming and sports betting sectors.”

SBC Founder and CEO, Rasmus Sojmark, shared his enthusiasm for the Summit, stating:

“We are thrilled to collaborate with SMH to bring the SBC Summit Tbilisi to life. This event will provide a valuable platform to explore the latest trends and developments in some of the most rapidly evolving regions that have been experiencing unprecedented growth. With its strategic location and well-established regulated market, Tbilisi is truly the ideal meeting hub for industry professionals interested in these regions.”

In true SBC fashion, the event will offer a seamless blend of education and networking, providing attendees with a comprehensive conference agenda featuring high-profile keynotes, engaging panel discussions, and informative workshops. The exhibition floor will showcase over 20 exhibitors, seizing the opportunity to present their innovative solutions and localized options that can truly revolutionize the experience for event visitors. 

Andrew McCarron, Managing Director of SBC, said:

“The SBC Summit Tbilisi exemplifies our commitment to providing concentrated attention to a diverse set of regions. The event’s distinctive emphasis on the Black Sea, Central Asia, and the Balkans, both in terms of educational perspectives and exploring business opportunities, is what sets it apart from more global events.”

In addition to exploring the exhibition floor and taking advantage of valuable learning opportunities, the event will prioritise the facilitation of meaningful connections among attendees, incorporating various networking elements throughout the core exhibition hours and evenings.

To delve deeper into the world of the SBC Summit Tbilisi and explore the exhibition and sponsorship opportunities, SBC invites you to register your interest in this event by visiting the official website.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.