7777 gaming, a prominent B2B game provider specializing in online casinos and digital lotteries, is set to make waves at ICE London 2024.

The international gaming exhibition, scheduled for 6-8 February, will host 7777 gaming at stand N1-340.

At ICE London, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games. Committed to an ambitious game development strategy for 2024, the company aims to release 3-4 new games every month.

The online casino games portfolio is now organized into two distinct verticals. The first caters to conservative players who prefer classic slots with fruit themes and traditional symbols, offering a wide variety of options. The second vertical embodies the modern spirit of the gaming world, featuring unconventional offerings with exceptional graphics and sounds. These games include buy bonus features, double chances, expanding symbols, and reels, appealing to a broad spectrum of preferences among the new generation of players.

7777 gaming will unveil an expanded series of games tied to two popular jackpot concepts – Crazy Bucks Jackpot and Juicy Cash Jackpot. Juicy Cash Jackpot now includes 10 top-performing classic slots with a mystery jackpot concept, enhancing the gaming experiences of classic slot enthusiasts. On the other hand, Crazy Bucks Jackpot caters to casual players seeking substantial wins with modest bets, featuring all the games from the beloved ‘Crazy Bucks’ collection.

Building on the success of customized games for digital lotteries in 2023, 7777 gaming will present the continued expansion of its iLottery game portfolio at ICE. This includes Sport Lottery, Digital Scratch ticket games, Instant Win Games, Slottery concepts, Instant Bingo, Keno Games, and Fast Draw Games. The diverse portfolio reflects 7777 gaming’s commitment to providing exciting and innovative gaming solutions for digital lotteries globally.

As the company’s promo wheel “HIT THE DEAL” was a favorite promotion last year, 7777 gaming will bring it once again, and it will be waiting for all operators at stand N1-340 during ICE London, 6-8 February 2024.

All operators who commit to getting 7777 gaming content during the 3 days of the show will have the privilege to take a spin on the wheel of deals and win some amazing discounts for the promotional period when the games are launched in their operations.

In less than two years since its global launch, 7777 gaming has expanded its portfolio to over 140+ games across online casinos and digital lotteries. Currently certified and live in seven highly regulated markets, the company anticipates entering three additional markets in the coming months.

Visit 7777 gaming at stand N1-340 at ICE London 2024, 6-8 February, to explore the latest innovations in online gaming and digital lotteries.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets. 

7777 gaming is already partnering with the leading aggregators and platform providers in the iGaming industry.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.