LuckyStreak, the Riga-based iGaming services provider has signed a new content aggregation deal with Playnetic, the new B2B gaming provider for the online iGaming casino industry. 

The deal means that Playnetic’s games will join other leading providers on LuckyStreak’s content aggregation API, LuckyConnect, and will be available to its network of over 1000 online casinos worldwide.

With LuckyConnect, casino operators have a one-stop-shop solution for all their igaming needs including: content management, reporting, billing as well as promotions, marketing and technical support.

Playnetic was formed in 2023 and launched their business at ICE 2024 in London; they boast three in-house game studios, creating original and engaging content for the growing iGaming industry. Their mission is to provide Immersive Gaming Entertainment, by focussing on  core values of creating quality games, dedicated customer service, and reliable delivery to their partners.

Playnetic has built a large portfolio of games over the past 12 months and is primed to enter a range of global markets in 2024. The captivating titles include slots and table games with player favorite themes as well as engaging feature-rich bonuses on a range of slots titles.

Rory Kimber, LuckyStreak Commercial Director said:

“We’re delighted to be a distribution partner for Playnetic. Their content is new, refreshing and very engaging. The team is experienced and knows what makes successful games, and identifies what the iGaming market opportunities are, with a focus on reliable operational delivery. We’re pleased Playnetic chose to partner with LuckyStreak because we have an excellent and robust aggregation proposition, and a large commercially minded customer network, and we’re getting strong pre-sales interest.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic said:

“We are pleased to have reached this deal with LuckyStreak, their rapid growth and plans as an aggregator support our speed-to-market objective for 2024.  The knowledge and open communication from the team at LuckyStreak, coupled with strong relationships with their customers ensures we get a wide distribution of our innovative gaming content. We’re excited to be working with the team.

For more information about LuckyStreak’s and Playnetic’s products and services please contact:

LuckyStreak: Mark O’Donnell, Head of Marketing:

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About LuckyStreak

LuckyStreak has been producing and streaming world-class live dealer online casino games since 2014. Launched and led by veterans of the land-based and online casino industry, they have a deep passion for entertainment, innovation and quality service, providing players with an unforgettable, unique and thrilling gaming experience, and impeccably delivered with an unwavering commitment to the highest levels of production, video streaming and reliability.

LuckyConnect was launched in 2017 and is the proprietary integration API for operators, connecting them to a library of over 4000 live dealer and third-party games from leading providers like Pragmatic Play, Yggdrasil, Ruby Play, Playson and Red Rake Gaming via seamless wallet API, and one-stop shop of critical services including invoicing, player management, reporting and billing, support center and content management, with one fast and easy integration.

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About Playnetic

We are Playnetic, a new B2B gaming provider for the online iGaming casino industry. Our mission is to create thrilling, innovative gaming content centred around our core values of delivering quality games, dedicated customer service, and reliable delivery of games to our partners.

We boast three in-house game studios empowered to develop and design games that deliver an Immersive Gaming Experience for players worldwide. Our team is comprised of industry-leading talent with experience spanning multiple gaming disciplines. We pride ourselves on creating original and engaging games, supported by a dedicated network that drives collaborative partnerships.

Playnetic is committed to delivering a personalised approach, providing operators with flexibility in their iGaming content choices.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.