Online social casinos aiming to grow their customer base must be innovative. These platforms are looking for ways to attract and engage new users. With the right approach, they can retain these new users, turning them into regular players. So, what are the engagement strategies these sites use to enhance player participation and build strong communities? Check them out below:

Regular Updates of Games

Players visit social casinos to have fun, and one of the main ways of doing so is by playing games. As such, the diverse and comprehensive nature of a platform’s games portfolio is important. Social casinos work with various developers to provide their customers with the most entertaining and high-quality options. 

Besides having a large selection, these companies ensure that their game library is updated regularly. For example, every week, Zula Casino adds new releases to a dedicated section: So, once you visit this platform, you’ll find some of the latest releases, each with its own themes and features. 

Generous and Regular Promotions

Casino operators understand the importance of bonuses and offer various types to entice players. On leading platforms, there are welcome deals and daily login offers that encourage users to keep returning to the site. They make things more interesting by including time-sensitive promotions, like offers you can claim only during specific seasons. 

Tournaments With Leaderboards

Hosting tournaments is an effective tactic for engaging players. Such contests add a competitive edge to the experience as users try to make it to the top positions on a leaderboard. Participation terms are simple: all you have to do is play your favorite games. The more you play, the better your chances are of winning a generous reward. 

VIP Programs

Social casinos attract players with the promise of VIP treatment. Most platforms make their programs level-based, so players have to complete tasks or make purchases to climb up a VIP ladder. As they progress through these levels, their potential prizes get better. Some also have invitation-only programs where you must meet specific requirements to become a VIP member.

Interactive Forums

Gaming sites often include interactive platforms where users can communicate with one another. A good example is a chat section on an online casino where players can discuss and share ideas. Some innovative operators include rain promotions that can randomly reward active members in the chat section. 

Referral Programs

Another approach social casinos use to grow their customer base is offering referral bonuses. These deals work by encouraging registered members of the casino to invite other users. 

But there’s a catch—on most platforms, the referred player must create an account and sometimes purchase a coin package before the referrer receives their bonus. This condition encourages players to properly motivate their referral so they can register and complete the necessary requirements for their bonus to be active. 

Active Social Media Platforms

Online social casinos always utilize social media platforms to attract potential customers. They advertise their offerings, detailing what players could receive after registering. Some offer exclusive bonus codes that registered users can redeem by liking or subscribing to the casino’s social media platform. This drives traffic and engagement on the casino’s social pages. 

Final Thoughts

Building a strong client base requires multiple approaches that will appeal to the intended audience. Top social casino platforms understand this and develop working strategies based on this principle. As previously mentioned, their engagement strategies revolve around offering bonuses, holding tournaments, and maximizing their presence on social media platforms. 


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.