The Breeders’ Cup, one of thoroughbred racing’s most prestigious international events, and FanDuel Group, the parent company of TVG,
America’s horse racing network and the largest advanced-deposit wagering (ADW) platform in the United States, have announced a comprehensive multi-year sponsorship agreement. Under the terms of the deal TVG and FanDuel become the official wagering partners of the Breeders’ Cup World Championships.
The agreement also gives TVG and FanDuel official partner status for four of its business units: advanced-deposit wagering (TVG) as well as sports betting, daily fantasy sports and online casino, all of which operate under the FanDuel brand.
TVG will also become the name-in-title sponsor of the $2m Breeders’ Cup Juvenile (G1) and the $2m Breeders’ Cup Mile (G1) races, which comprise two of the 14 races of the 2019 Breeders’ Cup World Championships, which will be held on November 1-2 at Santa Anita Park in Arcadia, California.
In addition, TVG will produce the Breeders’ Cup Players’ Show which is a live, wagering-focused telecast of the World Championships that is sent to simulcast outlets around the world. TVG will also provide enhanced pre-race promotion, coverage and recaps of Breeders’ Cup Challenge Series races on TVG throughout the year.
TVG and FanDuel will receive official sponsor designation, commercial units and other promotional rights as part of NBC Sports coverage of the Breeders’ Cup World Championships and will also be the Presenting Partner of NBCSN’s “Betting the Breeders’ Cup” show, which will air multiple times during Breeders’ Cup week and include complete handicapping and analysis of the World Championships.
“We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry,” said Craig Fravel, President and CEO of Breeders’ Cup. “We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan.”
Kip Levin, CEO of TVG and COO of FanDuel, commented: “We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series. This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans.”
Breeders’ Cup and the FanDuel Group will collaborate to promote the Breeders’ Cup Challenge Series of qualifying races for the Breeders’ Cup races, as well as special promotional executions surrounding the World Championships. In addition, FanDuel is developing DFS applications for horse racing and will promote Breeders’ Cup to its database of DFS players across the US.
Source: SBC AMERICAS