Colossus Bets confirms cash-out collaboration with bet365

Pool betting markets supplier Colossus Bets has confirmed a new long-term licensing agreement that will allow bet365 to utilise its extensive cash-out patent portfolio in the US market.

The linkup follows Colossus’ considerable expansion in the country, with the firm being granted 12 patents in the US, adding to a host it has been granted globally. These include cash-out on several gaming verticals including poker, casino, lottery and, most notably, bet365’s renowned sportsbook offering.

Colossus’ CEO Bernard Marantelli commented: “bet365 are known not just for their size but also their commitment towards user experience and we are pleased that licensing Colossus’ IP
fits their commercial objectives in the US.”

The significant of the cash-out feature is undoubted, with industry estimates suggesting that if it was a sport, it would qualify as the third biggest by betting volume for most sportsbooks, right behind football (soccer) and racing, which is especially telling given the feature is still evolving.

The partnership also marks the consistent growth of bet365 in the region. The operator confirmed its expansion into Mexico by announcing a partnership with TV Azteca’s gambling subsidiary, Ganador Azteca.

source:SBCnews.com

DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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