Esports sponsorship data platform FanAI has secured $8 million (£6.13M) in its Series A funding round.

The round of funding was led by Japanese conglomerate Marubeni Corporation, with contributions from Courtside Ventures, Sterling VC, GFR Fund, Allectus Capital, CG Tracker Fund, M Ventures, and CRCM Ventures.

Johannes Waldstein, CEO of FanAI discussed the round in a relase: “We couldn’t imagine a better strategic investor than Marubeni to help realize our business objectives in a brand new market. Marubeni has forged incredibly strong business relationships throughout the region, and with this partnership we are positioned to expand our team and continue to build out our self-serve sponsorship data platform.”

FanAI has raised a total of $12.5 million (£9.9 million) to date and acquired esports data company Waypoint Media in January in order to gain access to its Twitch streaming viewer data. In September, the company continued its expansion through a partnership with consumer insights agency Interpret to provide valuation and streaming audits for esports teams, leagues, and events.

Daniel Welt, Vice President and General Manager, Next Generation Business Development Unit at Marubeni added: “Digital measurement based on real purchase data is a tremendous opportunity for brands as they optimize spend outcomes across entertainment and sports. Marubeni’s Next Generation Business Development sees FanAI as a strategic partner for the APAC region to bring leading platform analytics to that market”



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.