Turner and IMG’s esports tournament brand ELEAGUE has entered a partnership with advertising platform Anzu.

The deal will see Anzu develop a new format of brand advertising for ELEAGUE. Details on the length and value of the partnership have not been disclosed at the time of writing.

Anzu will open its global advertising inventory to ELEAGUE so its sponsors can implement advertisements within the company’s catalog of supported games. In August, Anzu raised $6.5 million (£5.3 million) in its Series A funding round.

ELEAGUE hosts events for a series of titles across mobile, console, and PC platforms. This includes the likes of the ELEAGUE FIFA 19 Cup and the CS:GO Invitational 2019, the latter of which featured a $150,000 (£116,400) prize pool.

Seth Ladetsky, SVP of Ad Sales at Turner Sports commented on the deal in a release: “ELEAGUE and Anzu’s partnership is a significant milestone in evolving esports advertising innovation. We are consistently developing new avenues to advance esports advertising and introduce partners to this passionate community. Anzu opens the door for another level of advertising impact combined with personalized content discovery.”



iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.