Event organiser ESL has extended its partnership with ProSiebenSat.1 for three years, lasting through 2022.

ProSiebenSat.1’s 7Sports subsidiary has acquired the German-speaking broadcast rights to ESL Pro Tour, IEM Katowice, and ESL One Cologne, among other events.

As part of the deal, ProSiebenSat.1 will broadcast the aforementioned events and circuit on ProSieben Maxx, ProSieben Fun, and eSports.com. The latter of which is focused on the German market, though a global expansion is expected to occur throughout 2020.

Stefan Zant, Managing Director of 7Sports, commented on the deal in a release: “We have the necessary reach to make eSports great, the ESL provides great content with its large, highly professional events. A win-win situation for everyone.”

In recent months, ESL has established broadcast right deals with TV 2 Denmark for the Danish market, Maincast for Russia and the CIS region, and Blake Broadcasting for United States, Canada, and Asia, excluding China.

Torsten Haux, Vice President Global Media Rights at ESL, also spoke on the partnership: “We are very pleased that the long-term partnership with 7Sports is entering a new round. This cooperation clearly shows one thing above all: esports has proven its potential to bind young audiences to traditional media houses and their platforms and to inspire them for it.”


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.