Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet.

The cloud will serve to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic iGaming market. 

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of gambling markets.  

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs:

players who have lapsed and are less responsive to digital CRM providers’ more generic strategies.

This new  collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said,

“We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform. 

The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.” 

Mikael Hansson, founder and CEO of Enteractive, added on this:

“Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience,

Enteractive’s one-2-one calls are on point for next generation CRM services. 

We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected. 

With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.